Every home game, my blog partner and I play a little game called “Find the Most Obscure Obsolete Browns Jersey.” Believe me, in this game, no one is a winner.
Some of the jaw-dropping jerseys we STILL see at games include:
Anyone named Brown except Jim
And God help us if anyone ever, EVER bought a jersey for the Worst Browns Player Ever, Owen Marecic.
Of course, there are some safe jerseys that we see at the games. Classics like Kosar, Matthews, Mack, Byner. And relatively safe current players, like Thomas and Haden. But given the team’s constant ownership, coach, GM and player turnover in the past 15 years, it’s time to retire these obsolete jerseys forever.
If the management and marketing geniuses of the Browns are serious about creating a culture of winning, then they should seriously consider getting rid of these jerseys that remind us of 15 years of losing.
The time has come for the 1st Ever Cleveland Browns Jersey Exchange.
Imagine the crowd that would flock to Cleveland Browns Stadium to exchange their ratty old Darrin Chiaverini jersey for say, 50% off a new Joe Haden jersey. Or swap that Brandon Weeden dish rag for a new Joe Thomas jersey.
At the worst, the Browns would break even on the Jersey Exchange program. The positives, however, FAR outweigh the risks. The incremental sales of shirts, hats, sweatshirts, caps and other Browns stuff the team would sell when a thousand people visit the team shop to exchange their jersey would more than make up for the discounted jerseys. And the goodwill generated by this extremely fan-friendly gesture? Absolutely priceless.
Don’t think for a single second that money is the reason the team wouldn’t do this. In the last two years the team has paid out $16.1 million dollars for Pat Shurmer and Rob Chudzinski to not coach anymore. This does nothing for fan goodwill. This idea, on the other hand, does nothing but create fan goodwill.
Which of course means it will probably never happen.
Granted, the creativity shown by fans altering their obsolete jerseys is appreciated…
…but we’ve become the butt of our own joke. It’s time for it to stop.
If you think this is a good idea, spread the word via social media. Tweet the link to @browns and post it on their Facebook Wall, or Timeline, or whatever it is being called this week.